Our History is Our People

Mike Sokoloff: (CEO)
Chief Executive Office/Co-Owner and Founder of Gold Coast Tree Service

Mike founded our Gold Coast Tree Service in 1986 initially by servicing friends and neighbors with their residential lawn and garden needs. Mike soon developed a regular clientele.

After many years of satisfied customers, Mike decided to go into business for himself. Mike has proven himself to be a self-made and self-educated successful businessman in the competitive industry of Tree Care and Maintenance. Mike has built Gold Coast Tree Service from the ground up to make it as successful as it is today. Mike is still personally involved in many of the jobs and the training of our staff and field employees, and will occasionally work onsite. Mike is also highly talented in designing specialized equipment necessary to do a great job. Having served for many years as a firefighter, and having exposure to various equipment, Mike has created ways to help make it easier for our field employees to do the excellent job that they do.

Our trucks are specifically designed and engineered by Mike to facilitate the special needs and requirements for a job well done for all of our customers.

Mario Garcia: (Foreman)
Crew Leader/Climber of Gold Coast Tree Service

Mario has spent a lifetime perfecting his craft as a skilled tree trimmer and climber and is truly the best in the industry. Quality workmanship and safety is key to his operation. The safety of his workers, our customers, or passers-by is his primary concern. Mario supervises our crews of up to 15 men to make sure the trees are trimmed according to ISA (International Society of Arboriculture) standards to insure the correct pruning of trees and to enhance the beauty of each specimen and to also minimize the amount of maintenance necessary.

Mario is a dedicated family man who has been critical to the success of our business. He brings with him expertise in all aspects of tree trimming from residential, corporate, to our celebrity clientele. Watching Mario in action as he swings from tree to tree with great agility is in fact, quite a sight to see. Not only is he is a master at what he does, but he's also the best in the business.